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Sunday, August 5, 2012

ਖੇਡ ਘਨੇੜੇ ਕਾਰਪੋਰੇਟ:ਲੰਡਨ ਓਲੰਪਿਕ ਦੀ ਬਹੁਕੌਮੀ ਬਜ਼ਾਰੂ ਖੇਡ

London 2012 Olympic sponsors list: who are they and what have they paid?

How much are companies pouring into sponsoring London 2012? We've compiled the first list of how much they are spending 



Who is footing the London 2012 sponsorship bill?
Thanks to the London 2012 site, we know who the sponsors are - but what we haven't had so far is what the individual deals are worth. This is, says London 2012, "confidential commercial information". So, we've been forced to put it together ourselves.
Based on our reporting, this is how it comes out:






It's not straightforward, of course. There are several different types of sponsors. Firstly, there's the worldwide sponsors - these are the 11 big companies such as Coca Cola, who sponsor the games to the tune of around $100m through the International Olympic Committee. They include Dow's controversial sponsorship of the wrap that will surround the stadium. Also, some of the IOC worldwide numbers include more than one game. Then there are the London 2012 'tier one' partners, such as Adidas, BT and BMW, who each pay around £40m - there are seven of these. That's followed by another seven "supporters" who pay £20m and then 28 "suppliers" who pay around £10mMeanwhile, we report today that some of the sponsors are coming under pressure over their tax breaks:

"Visa is coming under increasing pressure to publicly waive tax breaks handed to major Olympic sponsors after two of the biggest backers of the Games promised to pay the UK Exchequer. McDonald's and Coca Cola both said yesterday that they would decline relief handed to the 11 "worldwide" sponsors of the Games, meaning that the profits made from selling burgers and fizzy drinks to spectators in the Olympic park will now be taxed" 

































The row over Olympic taxes comes against a backdrop of the bill for London 2012 being funded by around £1bn of sponsorship, which includes £700m raised locally by the organising committee and a further £700m contribution from sponsorship and broadcast revenues from the IOC.
Interestingly, it might not even be that effective for most of the sponsors.Brand Republic reported recently that many people have no idea who's sponsoring the Olympics - for instance, 16% of those surveyed think Tesco's is a sponsor, which it's not. Similarly, Canon, Carlsberg, Sky and mobile phone company Orange were all erroneously cited as sponsors.

Have we got the numbers right? Let us know what you think - and what you can do with the data.
Data summary

London 2012 Olympic sponsors


Company
Type
Value, $m, total known deal
£m
Coca ColaWorldwide10064
AcerWorldwide10064
AtosWorldwide10064
GEWorldwide10064
DowWorldwide10064
McDonald'sWorldwide10064
OmegaWorldwide10064
PanasonicWorldwide10064
P&GWorldwide10064
SamsungWorldwide10064
VisaWorldwide10064
AdidasLondon 2012 Olympic Partners6340
BMWLondon 2012 Olympic Partners6340
BPLondon 2012 Olympic Partners6340
British AirwaysLondon 2012 Olympic Partners6340
BTLondon 2012 Olympic Partners6340
EDFLondon 2012 Olympic Partners6340
Lloyds TSBLondon 2012 Olympic Partners6340
AdeccoLondon 2012 Olympic Supporters3120
ArcelorMittalLondon 2012 Olympic Supporters3120
CadburyLondon 2012 Olympic Supporters3120
CiscoLondon 2012 Olympic Supporters3120
DeloitteLondon 2012 Olympic Supporters3120
Thomas CookLondon 2012 Olympic Supporters3120
UPSLondon 2012 Olympic Supporters3120
AggrekoLondon 2012 Olympic Providers and Suppliers1510
AirwaveLondon 2012 Olympic Providers and Suppliers1510
AtkinsLondon 2012 Olympic Providers and Suppliers1510
The Boston Consulting GroupLondon 2012 Olympic Providers and Suppliers1510
CBS OutdoorLondon 2012 Olympic Providers and Suppliers1510
Crystal CGLondon 2012 Olympic Providers and Suppliers1510
EurostarLondon 2012 Olympic Providers and Suppliers1510
Freshfields Bruckhaus Deringer LLPLondon 2012 Olympic Providers and Suppliers1510
G4SLondon 2012 Olympic Providers and Suppliers1510
GlaxoSmithKlineLondon 2012 Olympic Providers and Suppliers1510
GymnovaLondon 2012 Olympic Providers and Suppliers1510
Heathrow AirportLondon 2012 Olympic Providers and Suppliers1510
Heineken UKLondon 2012 Olympic Providers and Suppliers1510
Holiday InnLondon 2012 Olympic Providers and Suppliers1510
John LewisLondon 2012 Olympic Providers and Suppliers1510
McCann WorldgroupLondon 2012 Olympic Providers and Suppliers1510
MondoLondon 2012 Olympic Providers and Suppliers1510
Nature ValleyLondon 2012 Olympic Providers and Suppliers1510
NextLondon 2012 Olympic Providers and Suppliers1510
NielsenLondon 2012 Olympic Providers and Suppliers1510
PopulousLondon 2012 Olympic Providers and Suppliers1510
Rapiscan SystemsLondon 2012 Olympic Providers and Suppliers1510
Rio TintoLondon 2012 Olympic Providers and Suppliers1510
TechnogymLondon 2012 Olympic Providers and Suppliers1510
Thames WaterLondon 2012 Olympic Providers and Suppliers1510
TicketmasterLondon 2012 Olympic Providers and Suppliers1510
TreborLondon 2012 Olympic Providers and Suppliers1510
WestfieldLondon 2012 Olympic Providers and Suppliers1510
TOTAL, INC IOC2,1781,404
TOTAL, LONDON ONLY1,078700
ਤੱਥ ਮਹੱਤਵਪੂਰਨ ਸਨ ਇਸ ਲਈ 'ਦ ਗਾਰਡੀਅਨ' ਅਖਬਾਰ ਤੋਂ ਛੇਤੀ ਚੇਪ ਦਿੱਤੇ।ਸਮੇਂ ਦੀ ਘਾਟ ਕਾਰਨ ਤਰਜ਼ਮਾ ਨਹੀਂ ਹੋ ਸਕਿਆ।

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